Bashundhara Toiletries unveils logo

Bashundhara Toiletries Limited, a concern of the country's largest business conglomerate Bashundhara Group, officially unveiled its logo on Wednesday in a grand ceremony.  

The event took place at the Bashundhara Industrial Headquarters in the Bashundhara Residential Area and marks a significant milestone for the company, which was launched on 25 June to increase local brand presence in the fast-growing fast-moving consumer goods (FMCG) industry.

Md Mustafizur Rahman, Deputy Managing Director of Bashundhara Group, and other senior officials of the company were present at the ceremony.
Mustafizur Rahman explained that the design elements of the logo reflect the company's strong commitment to sustainability and the environment.

"We have incorporated strong elements of nature in our logo. The dominance of three colours: blue, green, and yellow stands for water, nature, and the sun, respectively," he said.     Adding to this, he highlighted the company's responsible use of water and solar energy in the manufacturing of its eco-friendly products.

Since its establishment, Bashundhara Toiletries Limited has introduced a variety of products in the home care, personal care, hair care, and oral care categories. Among these are Bashundhara Power Wash Detergent Powder, Bashundhara Xtreme Toilet Cleaner, Bashundhara Lit Dish Wash Liquid & Bar, Bashundhara Smilezy Toothpaste, and Bashundhara Air Freshener.

Rahman noted that these toiletries feature unique fragrances intended to offer consumers not just a revitalising experience, but also to boost their daily motivation.

Other senior officials of the company, including Mohammad Masudur Rahman, Chief Sales Officer of BPML, Mohammad Kamrul Hasan, Chief Financial Officer, Mohammad Majedul Islam, Company Secretary of Sector C, Mohammad Alauddin, Head of Marketing at Sector C of Bashundhara Group; Mohammad Anwarul Hossain, DGM-Sales of Toiletries; Shoaib Mahmud, Deputy Manager, Marketing of Bashundhara Toiletries were also present on the occasion.

The unveiling of the new logo serves as a stepping stone in the company's larger vision for a sustainable and prosperous future in the FMCG sector. As the Bashundhara Group continues to diversify its portfolio, this new venture stands as a testament to its ongoing commitment to sustainability, quality, and innovation.